Tag Archive: small business

Here’s the Proof: How You Post on Facebook Fan Pages Affects Views

How you present your posts on Facebook Pages impacts the number of viewers that see your posts. Here are the results of an experiment I did this morning on my business’ Facebook Page. I… Continue reading

Social Media vs. Word-of-Mouth Marketing: Why Small Businesses Need Both

For many small business owners, word-of-mouth marketing ranks ahead of social media–and that’s OK. I’m not going to downplay word-of-mouth marketing–I’m a huge fan. It’s extremely effective and an important aspect of marketing. Every… Continue reading

Cool Tool to Make Pinterest Work for You: Pinstamatic

Pinterest is all the rage, but many are not sure how to create images that are pin-worthy. Those gorgeous photos by professional photographers are not the only way to get your photos noticed. I… Continue reading

5 Benefits of Social Thinking

Marketing and branding are typically the first reasons businesses begin utilizing social media. The next level of social thinking comes when social media is used to enhance business relationships. Social thinking as a way… Continue reading

12-Month Plan to Social Success

Social Media is not something  you can learn in a day. But for busy business owners, this guide gives you an idea of what’s required. Building a community takes time. Building a quality… Continue reading

3 S’s of Social Media: Setup, Strategy, Schedule

The one problem many small business owners are trying to solve is how to find time to keep up with their social media presence. Running a business dominates their time because servicing customers’… Continue reading

Women and Men Want More Than 60% of the Same Things [Infographic] | NetBase

It’s not a shocker that men and women want different things. But to what degree do you expect them to want the same things? Netbase provided this infographic highlighting the differences between men… Continue reading

Have 2 Minutes? Get Found on Nearby (Facebook Local Business Search)

Want more customers to find your local storefront (the bricks and mortar kind), restaurant or place of business? Assuming  you said yes, let me tell you about Facebook’s local search app called Nearby.… Continue reading

Social Media Marketing: It’s a Party, not a Sales Pitch

Writer’s block is common for companies new to social media. Knowing what to say, when to say it, and how to deliver the message becomes a challenge when you must keep the communication… Continue reading

Four Social Media Challenge Busters

We’ve all heard that social media is the fast and easy way to connect us to existing and potential customers. Yet, as small business owners, we have our hands full managing daily operations… Continue reading