Social Media Marketing is like Dating Your Customers [infographic]

At the risk of sounding like a country song, I declare: Customers are the heart of your business. When they leave, they take a little piece of your heart with them. Think of… Continue reading

5 Benefits of Social Thinking

Marketing and branding are typically the first reasons businesses begin utilizing social media. The next level of social thinking comes when social media is used to enhance business relationships. Social thinking as a way… Continue reading

Authentic Marketing: An Incomplete Concept

I detest taking my three girls shoe shopping. Even stores with good products and decent customer service can’t figure out how to get families with young kids in and out of their stores… Continue reading

12-Month Plan to Social Success

Social Media is not something  you can learn in a day. But for busy business owners, this guide gives you an idea of what’s required. Building a community takes time. Building a quality… Continue reading

Email vs. Social Media Marketing: Which is Better?

Email vs. Social Media Marketing. Is one better than the other? Both have benefits depends on your goals. Integrating the two campaigns is typically a great strategy. It is more comprehensive and allows… Continue reading

3 S’s of Social Media: Setup, Strategy, Schedule

The one problem many small business owners are trying to solve is how to find time to keep up with their social media presence. Running a business dominates their time because servicing customers’… Continue reading

Women and Men Want More Than 60% of the Same Things [Infographic] | NetBase

It’s not a shocker that men and women want different things. But to what degree do you expect them to want the same things? Netbase provided this infographic highlighting the differences between men… Continue reading

Have 2 Minutes? Get Found on Nearby (Facebook Local Business Search)

Want more customers to find your local storefront (the bricks and mortar kind), restaurant or place of business? Assuming  you said yes, let me tell you about Facebook’s local search app called Nearby.… Continue reading

Local Search Marketing its Free, Easy, and Necessary

Local Search Marketing is a critical tool for local businesses in the digital age. Mobile customers are using smart phones, iPads, and tablets  to find local establishments, reviews, prices, menus, and new ideas… Continue reading

The (Social Media) Rules Are Made to be Broken

This fabulous infographic from FastCompany‘s crowdsourced collection of thoughts on The Rules of Social Media was right on (at least for now). It’s a stimulating visual (great for pinning on Pinterest of course) of ideas curated to summarize the… Continue reading