Sponsored Facebook Ads: Can I Opt-Out?
Facebook recently updated its data use policies (again). Here’s what you should know.
When you sign up for Facebook you have to agree to their terms and conditions. By agreeing to the terms and conditions, you get to use Facebook.
By having, an account you have granted them permission to use everything you do on Facebook to monitor your interests, habits, friend activity, and usage. Of course, you own the information, however, one thing you can’t do–refuse to follow their terms and conditions. If you don’t like the terms, you have the right to deactivate your account (or not create one at all).
Regarding the ads, your name can be used in conjunction with any ad of their choosing. It will be promoted to your Facebook friends as they see fit.
In Facebook’s own words:
“… your name will only be paired with a social ad when the ad is being shown to your friends.
Sponsored Stories are only delivered to your confirmed friends and respect the privacy settings you configure for your news feed. Learn more about privacy settings for posts you share that may be published to your feeds. Because sponsored stories are just stories from the news feed, you cannot opt out of them.”
Here’s what you do have control over (for now):
- Click the Account Settings option at the top right of any Facebook page.
- Click Ads in the left column
- Under the Ads & Friends section, select your preference from the drop-down menu. Click Save Changes.
Here’s what it looks like:
For more information the complete Data Use Policy is available at: https://www.facebook.com/about/privacy/your-info