Social Media is God’s Gift to Customer Service
Social media is God’s gift to customer service–a valuable opportunity every business should embrace.
The best marketing strategy will flop if customers can’t get their concerns addressed. Social media strategies and marketing campaigns must outline how customer service will be handled. Good customer service is thoughtfully and deliberately integrated into standard operations. It is not treated as an afterthought.
If you don’t know how to start using social media to engage with your customers, using it for customer service is a great place to start. When customers are looking for help, 47% go to a website or social network to get answers (source: ClickSoftware). Your audience is waiting, don’t let them down.
71% expect to get help within five minutes and if they don’t, 48% will abandon the site (Source: eConsultancy via LivePerson). You don’t want customers to leave unhappy do you?
This infographic developed by ClickSoftware compiles many interesting statistics and gives a helpful visual of important customer service considerations. Keep them in mind when planning a social media strategy. Happy customers come back.