Social Media Marketing is like Dating Your Customers [infographic]
At the risk of sounding like a country song, I declare:
Customers are the heart of your business. When they leave, they take a little piece of your heart with them.
Think of social media marketing like the dating scene. Imagine a date with someone you’ve wanted to get to know. They’re attractive, have a great personality, and have money to spend.
Of the following two scenarios which is most likely to lead to a long-term relationship?
You shower them with attention, make them feel special, attend to their needs, and show appreciation for their company. You say you’ll call the next day and you keep your word.
You incessantly talk about yourself, dismiss their needs, and spend your time focused on everything but them. Afterwards, you tell them you’d like to see them again but you don’t call. You ignore their calls, texts, postings, tweets, and emails.
Answer: I think you already know.
After scenario #2, a second date is most certainly out of the question, unless you’ve met a masochist. Their next date will be with someone who treats them right. The relationship not only fails, but they’ll certainly tell all their friends about it.
Don’t create a social presence because it’s the trendy thing to do. If you don’t have time to do it well, hire someone who can help, and empower them to address your customer needs.
Successful marketing requires cultivating relationships so your customers want to stick around. Remember, it’s all about the customer and your relationship with them. Keeping customers happy may take some time and attention, but the alternatives don’t look very promising.
I loved this infographic from 360Connext.com and wanted to share these statistics and examples of bad customer breakups in the making.