3 S’s of Social Media: Setup, Strategy, Schedule
The one problem many small business owners are trying to solve is how to find time to keep up with their social media presence. Running a business dominates their time because servicing customers’ immediate needs (understandably) takes precedence over posting to Facebook, Twitter, and other social media sites. For growing businesses who aren’t yet at the point where they can hire a full-time marketing manager, marketing efforts often get set aside.
Cutting through all the clutter of social media of social media is the biggest challenge. Once you know the basics, it’s easier to know how to focus you attention to make the marketing process work for you. I thought you might find this infographic from Social Caffeine helpful. It summarizes the 3 S’s of Social Media Maintenance: Setup, Strategy, & Schedule. It’s a good road map for understanding how to get started.