Women and Men Want More Than 60% of the Same Things [Infographic] | NetBase

WWW Infographic 2 R6.indd

It’s not a shocker that men and women want different things. But to what degree do you expect them to want the same things? Netbase provided this infographic highlighting the differences between men and women when it comes to social media. It’s an interesting study for those marketing products and services to different audiences. Use the information to understand what your audience wants, how to appeal to them, and the best ways of communicating with your audience based on their gender. Testing your messages with different audiences is a good way to figure out what works with different segments. As in life, there is no “one-size fits all strategy.”

Does any of this surprise you?