Social Media Marketing: It’s a Party, not a Sales Pitch
When deciding what to say and share on Facebook, Twitter, a blog, or email list, think about your audience. The message conveyed should appeal to them in a way that motivates a response and entices them to share your news with others. The key is to make them feel good, build trust, loyalty, and a long-term relationship.
Keep these points in mind:
Don’t talk about what you do: start a conversation; invite feedback; build trust; offer helpful information (even if it’s not directly related to your business); show the benefits your audience will receive from a relationship with you. Successful social media marketing is customer focused. If you have something to share or you want someone to buy, make sure the focus is on benefits received. Appeal to what you share in common, their sense of humor, and the challenges they face. For example:
Me focused message: “Just received a fresh shipment of blueberries! They’re on sale, get yours today.”
Customer focused message: “Just arrived: fresh local blueberries loaded with antioxidants. Your kids and your wallet will thank you!”
Another good article on this topic you may find useful: You And Your Social Media Marketing Are Not a “We”
Don’t Make Customers Look Bad in Front of their Friends
Want your customers to introduce you to their friends and help you expand your social reach? Make them like and trust you. Share helpful news, offers and information they will want to pass on. People will only share your message with others if they feel the message isn’t misleading, annoying, or taking advantage of their trust. One example: many people dislike and hide strong political and religious messages. While a few will agree, others you want as your customers may not. It’s always a good policy to keep political and religious messages out of your company’s communications.
It’s a Party not a Sales Pitch
Social media is a conversation. Effective messages are authentic and honest. No one likes a hard sales pitch and they do not want to feel pressured to buy something or share your message. They only want to share messages that make them and their friends feel good. Sales pitches bombard us every day and we have learned to tune them out. People use social media to connect with others on a more personal basis. Think of your social media messaging as a party for your clients, not a sales pitch.
Balloon image source: Microsoft Clipart