Sponsored Facebook Ads: Can I Opt-Out?

Facebook recently updated its data use policies (again). Here’s what you should know. When you sign up for Facebook you have to agree to their terms and conditions. By agreeing to the terms… Continue reading

Social Media and Crime: What You Need to Know

Source: Instant Checkmate

Here’s the Proof: How You Post on Facebook Fan Pages Affects Views

How you present your posts on Facebook Pages impacts the number of viewers that see your posts. Here are the results of an experiment I did this morning on my business’ Facebook Page. I… Continue reading

Social Media vs. Word-of-Mouth Marketing: Why Small Businesses Need Both

For many small business owners, word-of-mouth marketing ranks ahead of social media–and that’s OK. I’m not going to downplay word-of-mouth marketing–I’m a huge fan. It’s extremely effective and an important aspect of marketing. Every… Continue reading

3 Social Media Myths Stopping Small Businesses From Getting Started

Social media marketing is an easy and affordable way for small businesses to make a greater impact on their communities while attracting and staying in touch with customers. Yet many small business owners are not… Continue reading

Confession: Cheating on Facebook. Seeing Twitter on the Side.

Dear Facebook, We need to talk. I have a confession. This is hard for  me to say, so I’ll just spit it out. I’ve been seeing another social network on the side. Its name is Twitter.… Continue reading

Social Media is God’s Gift to Customer Service

Social media is God’s gift to customer service–a valuable opportunity every business should embrace. The best marketing strategy will flop if customers can’t get their concerns addressed. Social media strategies and marketing campaigns must… Continue reading

How to Advertise on Pinterest | Infographic

The Benefits of Affiliate Marketing [Infographic]

Cool Tool to Make Pinterest Work for You: Pinstamatic

Pinterest is all the rage, but many are not sure how to create images that are pin-worthy. Those gorgeous photos by professional photographers are not the only way to get your photos noticed. I… Continue reading

Facebook’s Secret Inbox

Most people don’t know about a secret Facebook inbox for private messages. Facebook thought it would be a helpful for them to filter your messages for you (don’t forget to thank them). They… Continue reading